USA Gymnastics and P&G Extend Partnership Through 2016
INDIANAPOLIS – USA Gymnastics announced today that its partnership with Procter & Gamble will extend through the 2016 Olympic Games in Rio de Janeiro, Brazil, and P&G will become the title...
View ArticleCosts Skyrocket For Upcoming World Cup Host Countries
Projections for spending by host countries are skyrocketing for the upcoming World Cup tournaments with Qatar outspending all three previous host countries combined. Brazil’s spending has received...
View ArticleIOC Elects Former Olympic Gold Medalist Thomas Bach as New President
Former Olympic Fencer Thomas Bach was elected as the new president of the International Olympic Committee (IOC) following a vote by the members of the IOC in Buenos Aires earlier today. Bach will...
View ArticleHow Early Olympic Games Shaped Corporate Sponsorship In The Modern Olympics
Commercialization of the Olympics began with the first modern-day Olympics in 1896. As early as the first Olympiad, companies tried to capitalize on the fervor surrounding the Summer Olympics with...
View ArticleGood Sports: Team Citi’s Every Step of the Way
At this time last week, panic had spread among many of the 36 official Team USA sponsors. TV ratings were in a freefall with a 12% decrease from the Vancouver Olympic Games and blame was placed on...
View ArticleDick’s Sporting Goods Announces Roster Of More Than 180 Team USA Contenders
PITTSBURGH, Jan. 5, 2016 /TSBX News/ — DICK’S Sporting Goods, the official sporting goods retail sponsor of Team USA, announced today its roster of more than 180 U.S. Olympic and Paralympic Contenders...
View ArticlePodcast of the Week: A Social Media Guide for Olympic Athletes
If you’ve spent any time following the sports business scene on Twitter or LinkedIn there are certain people that you can tell are very smart and forward-thinking professionals in the industry. Sean...
View ArticleHershey announces partnership with USA Gymnastics and Olympic gold medalist...
Hershey, PA / TSBX News / – The Hershey Company and its flagship brand, Hershey’s, today announced its two-year partnership with USA Gymnastics as the exclusive confectionery sponsor through 2017....
View ArticleRefugee Olympic Team athlete Yusra Mardini added to Team Visa Rio 2016
SAN FRANCISCO, CA / TSBX NEWS – Visa announced the addition of Yusra Mardini to Team Visa Rio 2016. A competitive swimmer who grew up in Syria, Mardini’s journey to the Olympic Games took a turn one...
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